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Our Purpose, Culture and Values

Making a Difference Is Our Business!

Our Purpose


We passionately embrace life by taking chances, celebrating successes, learning from failures and giving generously
…to inspire and improve ourselves and our world.

Our Culture & Values


The Adventurer’s 10 Guiding Principles

  1. Adventurers know their purpose.  We don’t just stumble through life. We live to fulfill our own purposes and make choices based our own chosen principles. We work with teams and organizations whose purpose we believe in and who believe in us and our purpose.
  2. Adventurers go on adventures. We live passionately. We dream, and chase our dreams. We take chances, love being different, doing the unexpected, tackling the impossible challenge, going where others fear to go… changing ourselves and changing our world.
  3. Adventurers do not fear failure. When we go on adventures, we face the facts, make the tough calls, plan to succeed, and then run to the sound of the storm. When we succeed we celebrate and when we fail we learn. We accept that failing is sometimes part of an adventure, but we will never accept failing to be adventurous.
  4. Adventurers own their adventures. We take responsibility for our actions and outcomes. We give credit to others when things go right and accept responsibility ourselves when things go wrong. We ask “how can I help” and never say “that’s not my job”.
  5. Adventurers walk the “right” path. We do what’s right, moral and ethical. We respect each other and our clients. We act and speak, publicly and privately, with class, integrity and character.
  6. Adventurers are team players and put the good of others first.  We sacrifice for the team, our teammates and our world. No adventurer is left behind.
  7. Adventurers smile. We are Tiggers and we drive Eeyore’s crazy. We are upbeat and easy going. When things go wrong, we share our pains, tears and trials, then we roll with the punches lock arms with our smiling friends, and go on our next adventure.
  8. Adventurers are kind and gentle.  We face the cold hard facts, but we are committed to being  truthful, without being hurtful. We know that anger, harsh actions, strong words and silence all usually reveal a weak cause and are poison to both a team and an adventure.
  9. Adventurers grow. We know our dreams and adventures are most limited by our own knowledge and abilities. A life without learning, growing, changing and improving isn’t an adventure, it’s a walk. We challenge ourselves and each other to grow personally and professionally.
  10. Adventurers are generous.  We are not afraid to see the needs around us, embrace those who are in need, and do what we can to make a difference. We know that our success is not measured by what we have, but by what we have given.

What Our Culture Means to Our Teammates

Dan Muhlenkamp

Webster’s definition of culture: “The set of shared attitudes, values, goals, and practices that characterizes an institution or organization.”

It seems odd, but the story I want to tell is about the pink Santa house. You see, the Coldwater Chamber of Commerce wanted to create a new fundraiser by having companies donate for the privilege of decorating the Santa house. To get it started with a bang, they asked Preferred Insurance to do it the first year. We are always willing to help and quickly accepted. The house was, in my opinion, tastefully decorated for Christmas but with a fair amount of pink and even 3 flamingos.

There was an uproar. We were roundly criticized for commercializing Christmas.  We despaired for 2 days wondering what to do. Finally we published the apology below, redecorated the house, and went on.

Why am I proud of this as an example of our culture?

  • We were asked to help, and we did.
  • We had an idea and took a chance at trying something different.
  • When things went bad, we pulled together, supporting each other.
  • We admitted our mistake, and fixed it.
  • We learned and came out better.
  • Our message was seen by thousands and in the end was a win.
  • Now, we all laugh about it every Christmas over adult beverages.

Facebook post from 11/25/2015

To all those offended by the pink decorations on the Santa house:

I, and everyone at Preferred Insurance, sincerely apologize. I really did think we were doing exactly what was expected, and I thought for one week it would be fun.

It’s been a little over 3 years since our flamingos first started their charitable escapades. As a result of the amazing community we live in, and through the efforts of my sincerely dedicated team, we have raised or given over $75,000 for local charities since then. Giving back to the community, the flamingos and even the color pink have all become part of our culture, business and lives.

I honestly appreciate the love and zeal for the sacred holiday of Christmas shown by those our pink decorations have offended. And while I may have shown poor judgement in this instance, I hope you will all accept the sincerity of both our charitable efforts and this apology. Today, we will re-decorate the house in hopes of making it as beautiful and traditional as possible. These decorations will be donated to the chamber for use in future years.

Something wonderful has come about from all of this. We live in a country and a town that is so blessed with goodness that a few pink decorations are a concern. If this is the worst we have to worry about God has been very good to us, and we all need to count our many blessings. I hope now we can all look at this incident, chuckle a little like Ole St. Nick himself, and have a very Merry Christmas.

God Bless Us All,

Dan Muhlenkamp

Kathy Riethman

We are a group of people working as a team.  We are of varying ages, strengths and ideas coming together to work productively and help our community. We help each other by being willing to learn and develop new strengths. We help each other by sharing knowledge and experiences. We all continue to want to learn and grow, thereby providing the service for our product of insurance. Friendship abounds within our office.

We help our community by sharing in time, knowledge, donations and service for multiple organizations that we volunteer and/or sponsor. We do care for our fellow co-workers.

Andy Kremer

I believe culture to be “what we achieve collectively”. But the achievements are not always measurable by metrics. What preferred insurance has collectively achieved together isn’t something you can buy. Although we all have different roles and responsibilities we are all pieces of the same machine, I believe that machine to be positive influence. We thrive to be best contact you have in a day. We also want to change the the industries way of thinking on how we treat risk. The only way to accomplish these things are to evaluate and correct or re-chart the path  you are on. Preferred insurance center embraces the ideology that change ios the only constant as we are only getting better or falling behind. Our culture has turned into an acceptance and understanding that we need to do these things to grow.

Positive influence isn’t just what we do for our clients and community, it’s what we fo for and as a team. We come together in times of failure, Distress and more importantly…Success. The ability to be genuinely excited for others when they have success is very unusual in a sales organization. From my experience in other organizations, success by others is generally met with Jealousy and the attitude of “how can I promote myself” rather than my team.

We are the Preferred Insurance Family…Not the Preferred Insurance Organization.

Abby Timmerman

I’ve had some time to sit and reflect about Preferred Insurance, and there are a few “key” words that come to my mind.

We PROTECT your family, your future, and your assets.  At Preferred Insurance, we GIVE, whether this be knowledge to our clients, or giving back to our local community, you will always find us giving. FAMILY, we are a tight knight group of people here. When one person succeeds, we all succeed, and rejoice with them. When one person struggles, we are hear to bring them back up. FLEXIBILITY we have the ability to be able to “run with things” that come our way, new changes, new people, new changes to people’s lives and their  families. TRUTHFULNESS the ability to go to others with predicaments and the ability to resolve those issues in a kind fashion and thoughtful manner. OPTIMISTIC , we try our best to brighten others’ days 🙂, weather that  be saying hello to someone at the supermarket dressed in a bright pink shirt, or they way we answer the phone with a friendly smile, and a joyful hello!! This place truly is one of a kind, and I am so blessed to be a part of this team.

Roger Rindler

Our culture involves the collection of various minds, ideas, and attitudes. Everyone’s input, regardless of how large or small, is not only expected, but valued. We have developed a culture where we rely on our actions and beliefs to produce the bottom line. We would be lying if any of us said the bottom line was not important. However, there are different ways to produce the bottom line.

We have stepped out of the normal method of production and have developed an attitude of caring and sharing. When we truly care about people who are in need with an attitude of wanting to help, we personally change. When we truly care about our clients on a personal level, results happen almost unexpectedly. The spirit of caring and giving back is infectious and the rewards are not only monetary, but more importantly, emotional.

We have developed a culture that when we care beyond the dollar sign and the bottom line, our goals will be achieved and we will all enjoy a personal, spiritual, and positive change.

Kelly Heitkamp

Preferred Insurance Center not only strives to help people understand and realize the importance of their insurance, but we also stand out by who we are and what we do for the community.  We work as a team and act like a family on and off the job.  We share a lot of the same goals, values and attitudes.  We practice and work on these things to construct the best team we can provide.  It is our mission to be the best “we” we can be.

Chris Wenning

I have a family at home and I have a family at Preferred.  We all share what’s happening in our personal lives and we all care about one another.  We share in each others highs and lows in life.  If someone is going through a tough time, our Preferred family steps up and goes through that with them and we also share in each others personal triumphs.  We love to have fun together and that goes outside the office as well!

“Making a difference is our business”, this is not just a slogan, it’s who we strive to be.  We want to make a difference for our clients and our community.  We pride ourselves on our attitude and doing the right thing.  Our goal is to be our client’s best phone call when they call us and to be that friendly face they needed when they walk through our door.  We are a progressive and changing company, who is in a constant state of improvement and always sharpening our “axes”.  Leadership and growth are a big deal to us!  In the ever changing world of Insurance we make sure we are using the best practices out there to make sure our clients are well taken care of.

One of the greatest qualities of Preferred is the fact we work with local charities.  This gives us a real sense of purpose and is also a driving factor for all that we do.  What’s really great to see, when it comes time to hold a charity event or a charity program, the entire office gets involved and everyone is excited to see how it turns out!  To see a team rally together behind a great cause is simply amazing!

We’re not just employees and co-workers at Preferred, Preferred is part of who we are.

Amanda Kremer

I believe that the culture at Preferred Insurance Center is very unique. Each member of this team is truly dedicated to making someone’s day a little brighter. From the moment someone picks up the phone, one can tell that we are not your typical insurance agency. We are all motivated to be the best we can be and  we learn from each other every step of the way. We feel empowered to make a difference in the lives of those in our communities. Some of the most meaningful days of work have been when we have been able to give back through donations and volunteering. There is no better feeling than knowing that you have deeply impacted someone’s life. There is so much more to Preferred Insurance Center than just insurance, that is what makes this place different.

Gina Hess

So, how would I describe the business culture here at Preferred Insurance Center?  First, let’s define what a company’s culture is.  Company culture is the personality of a company. It defines the environment in which employees work. Company culture includes a variety of elements, including work environment, company mission, values, ethics, expectations, and goals. Environment is going to shine at its brightest by the very first impression we make.  This is why we answer the phones the way we do.  Having a bad day? Give us a jingle; it’ll brighten your day.  However, the biggest factor in a culture is attitude.  They say, “attitude is everything,” and it’s true.  Attitudes are contagious whether it’s good or bad.  We pride ourselves on having the best.  When one of us is having a bad day, it’s up to the rest of the team to pick them up.  Furthermore, we’re a team in every way.  We laugh together, cry together, celebrate together, fall together, learn together and go on adventures together.  We look for ways to help each other and never say “that’s not my job.” If something is broke, we fix it.  If it’s not broke, great, but let’s find a way to make it better.  We strive for perfection, we grow daily, and we live fearlessly.  We dive in to new adventures without regrets nor fear of the unknown.  We own our mistakes; learning and molding ourselves from each and every hiccup.  We live honestly and with integrity throughout our day whether it be working with our teammates, our clients and even ourselves.  We wake up with a vivacious appetite to make today better than yesterday.  We live for the moment, never dwelling on the past, and are excited to see what challenges and accomplishments the day will bring!

Andrea AbouJaoude

It’s really hard to put into words what Preferred Insurance Center is. Who we are also seems to be a big task since we really do stand out. Each of us has our own personality, likes, dislikes and so on but what makes us special is just that. Being different but being a team has held us together through a lot. One of the sayings I have always remembered to describe a team: Together Everyone Achieves More has never rang truer than at Preferred. This group can ban together through thick and thin to make a difference not only for our clients but for our community. People recognize us, the pink and of course the flamingos. But it’s not just us, it’s the kindness we exude. It’s not just the pink, it’s the generosity we commit to giving. And it’s not just flamingos, it’s the entire community we are surrounded by and want to improve. We strive to make our community the best possible and want the best for our clients as well. Together, this team will achieve our best and want the same for those around us as well!

Nate Kaup

At Preferred Insurance we are different, obviously because we wear pink shirts! On a serious note, we go out of our way to help our local communities and families! If it is Preferred or us as employees putting our money together, we are giving to local charities and families throughout the whole year. We are so close as employees that I consider it another family of mine, I know if I would ever need help with anything, anyone of them would be there right away. It is just a different culture here at Preferred Insurance that has changed my life for the better and I am so fortunate to be apart of this team!

Stacy Lochtefeld

Preferred Insurance Center’s culture statement is truly one of a kind. I feel very blessed to work for a business that is not just in business for the dollar signs. Serving others, whether that is within our own team or those in need our community, runs deep in our purpose on why we do what we do.

Everyone, naturally now and then, tends to get a comfort zone. Preferred Insurance Center encourages and promotes accepting and taking on new risks and challenges. Even though not all challenges lead to success, we take the time to acknowledge what we have learned. Using these experiences as stepping stones to get to the better version of us as a business and as individuals. Challenges and risks are not feared, they are welcomed!

Everything starts from within! It is really inspiring to see how our team interacts with potential and current clients, with respect, care and sincerity. What amazes me even more is how much we all genuinely care for our fellow teammates. Even in a busy, fast paced environment, we all take the time out to be there for each other, even if it may not be convenient.

The culture that has evolved here at Preferred Insurance Center has been contagious and inspiring for me as an individual. I am proud to be apart of such a hardworking, fun and caring workplace and group of people.