The importance of Instagram and the sales funnel for a small retail business.

All, Living Adventures, Preferred Movement     by Becca Wenning

Article 1 featured imageI was inspired to write this article by a recent bride who shared an amazing testimonial with us. Her name us Lauren and she is creative, smart, and fashionable. Lauren would often pass by my shop for years going to and from some of her clients’ appointments and liked the look of our logo/sign and our storefront. However, living in the city, Lauren wasn’t sure of going to a small town bridal shop to look for her dress. After all, what could the small little village of St. Henry possibly know about fashion…especially bridal fashion?
Lauren decided to take a chance on us after seeking out and finding our Instagram page. She loved our photos and the dresses that we posted, and finally decided to book her appointment. My consultant Amanda assisted Lauren and her family during the appointment and helped her to find her perfect dress!
It was an emotional moment for all involved and we couldn’t be happier for Lauren!
After Lauren said “yes to the dress” last month she sent me some very encouraging words that reassured my passion and vision for Brides & Beyond.

While we’re positive that you will fall in love with one of our bridal gowns, you will never feel pressured to buy from us. We simply want to create an atmosphere that is memorable, personal, and most importantly, FUN! Our dresses can be found in many of the same bridal shops in the big cities but are considerably lower priced and we buy from the same markets that they do. We love to celebrate saying “yes” with champagne, and through the chilly months we will serve coffee on Saturdays from our friends over at Hazelnut Coffee in Celina. We care as much as you about your special day!

You can read Lauren’s testimonial on our website
Becca Wenning


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