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It really is worth it, but you need to keep it real.

  • Strengths – What are our 3 biggest strengths?
  • Weakness – What are our 3 biggest weaknesses?
  • Opportunities – What are the 3 biggest opportunities we can succeed with in the next 6 months?
  • Threats – What three things do you worry about the most?
  • The Plus Question – If you could change 1 thing about the agency, what would it be?

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